WeChat combines private sharing, Moments, Official Accounts, mini programs, and Channels. These surfaces crop images differently, so teams should preserve a clean master and prepare separate square, wide, and vertical versions.
Common Image Size Reference
| Placement | Working Size | Aspect Ratio | Notes |
|---|---|---|---|
| Moments square image | 1080 x 1080 | 1:1 | Useful for product cards, announcements, and reusable social assets. |
| Official Account main cover | 900 x 383 | 2.35:1 | Keep headlines and faces inside the central safe area. |
| Official Account secondary cover | 200 x 200 | 1:1 | TapCrop includes this compact square preset; use a simple composition. |
| Channels vertical asset | 1080 x 1260 | 6:7 | TapCrop includes this vertical preset; keep essential content near the center. |
| Profile or brand avatar | 240 x 240 | 1:1 | TapCrop includes this avatar preset; center the logo or face. |
Official Account Cover Cropping
The same article cover can appear in message lists, article cards, and shares with different crops. Keep the title, face, and brand mark near the center and avoid placing essential text at the extreme left or right.
WeChat and Cross-Platform Campaigns
A China campaign may need WeChat, Douyin, Xiaohongshu, and international social versions. Export dedicated 2.35:1, 9:16, 3:4, and square files from one clean master instead of stretching a single image.
Cropping and Export Tips
- Use large text because many WeChat previews are small.
- Prepare separate main and secondary Official Account covers.
- Keep a clean source file before adding QR codes or watermarks.
- Review the current WeChat preview before a major campaign.
Ready to prepare your images? Open the TapCrop batch crop tool to crop, watermark, compress, and convert to JPG, PNG, or WebP in one workflow.
Frequently Asked Questions
What size should a WeChat Official Account cover be?
A practical main-cover canvas is 900 x 383 pixels at roughly 2.35:1. Keep important content near the center because previews can crop the edges.
What size works for WeChat Moments?
A custom 1080 x 1080 square canvas is a useful reusable working size for Moments cards and product graphics.
Can I batch create WeChat covers?
Yes. TapCrop can crop a batch to the same wide, square, or vertical canvas while letting you adjust each focal point.
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